Search surface

Ads in AI Overviews

This is the surface where ad load can be counted, because it still renders a results page around the generated answer.

Get started Ads in assistant answers

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

E-commerce 7

Product visibility

⤓ Import from store⤓ Import from file+ Add product

Ad-triggering questions19 / 55

Ad load35%

Advertisers7

Ad load in AI search 7~~Who advertises on your category questions: the share of prompts that trigger ads, and the advertisers. An advertiser is a competitor whether or not it is on the rival list.~~

Advertiser	Placements	In AI Overview	Prompts
Freshsales — AI-Powered CRM~~freshworks.com~~	137	92	how much does a CRM cost per month · buy FlowCRM Scale annual licence · FlowCRM data migration service price
HubSpot CRM — Free Forever Plan~~hubspot.com~~	127	87	CRM data migration services · best CRM for small business 2026 · best CRM for startups
Salesforce Starter — CRM for Small Business~~salesforce.com~~	127	84	best CRM with AI lead scoring · how much does a CRM cost per month · CRM data migration services
Zoho CRM — From $14/user/month~~zoho.com~~	119	83	CRM data migration services · FlowCRM data migration service price · easiest CRM to set up
monday CRM — Build Your Sales Process~~monday.com~~	107	83	how much does a CRM cost per month · CRM data migration services · buy FlowCRM Scale annual licence
FlowCRM — The Gmail-native CRMus	104	75	best CRM with AI lead scoring · buy FlowCRM Scale annual licence · best CRM for small business 2026
Pipedrive — Try the #1 Sales CRM Free~~pipedrive.com~~	102	77	best CRM with AI lead scoring · how much does a CRM cost per month · best CRM for startups

Only surfaces with a results page (Google AI Overviews, SERP measurement) carry ads. Add an advertiser as a competitor →

For every tracked prompt Rixe records whether the page carried a placement, how many, which of them sat inside the AI answer rather than around it, and which advertiser owned each one. Your own placements are marked, so you can read your paid and organic presence on one prompt at once.

Ads inside the answer

A sponsored placement is not a banner off to the side. On the surfaces that carry them it sits in the answer, in the same shape as the recommendations around it.

What it pushes out

Answer space is finite. When a placement takes a line, an organic mention loses one — which is visible in the same prompt history you already track.

An advertiser is a competitor

Whoever pays to appear on your questions is competing for the same answer, whether or not anyone put them on the rival list. You can move one across in a click.

Engines covered

All eleven engines are on the menu — ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude, Grok, DeepSeek, Mistral and Qwen. Your plan measures three; Leader measures all eleven. Some are read through a search surface and some through the provider's API, which changes how an answer is retrieved, not whether you may track it.

ChatGPTSearch surface

Google AI OverviewsSearch surface

GGoogle AI ModeSearch surface

GeminiSearch surface

PerplexitySearch surface

MMicrosoft CopilotSearch surface

ClaudeProvider API

GrokProvider API

DeepSeekProvider API

MistralProvider API

QwenProvider API

In depth

Reading ad load on a results page

AI Overviews are the one surface where this is straightforwardly countable, because the generated answer still sits inside a results page with ad slots above and below it. The measurement is therefore ordinary: run the question, look at the page, record whether ads rendered and who was in them.

Two readings come out of it and they answer different questions. Ad load — the share of your category's questions that trigger ads at all — tells you how commercial the category looks to Google. The advertiser list tells you who is willing to pay to stand next to an answer you might have been named in for free.

Advertisers that keep appearing beside your questions are competitors whether or not your deck says so, and adding them to the tracked set is usually the first useful thing this screen produces. The second is a shortlist of questions where paying might be cheaper than earning your way into the answer.

What to do with it

Competitors

The rivals AI answers place next to you; choose here who to track.

~~Read →~~Site SEO

Every page on your site in one table: how often AI answers cited it, across how many prompts, beside search clicks and sessions. A silent page is the one to rewrite first.

~~Read →~~AEO Insights

Percentage of answers mentioning each brand

~~Read →~~

One surface for every part of the visibility loop

Six screens carry the whole job: read the answer, score it, find the sources behind it, and turn the gap into work someone can pick up.

Competitors

Tracked brands

The rivals AI answers place next to you; choose here who to track.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Competitors 5

The rivals AI answers place next to you; choose here who to track.

+ Add

Tracked brands5

Your rank#3~~of 6 brands~~

Visibility40%~~HubSpot 58%~~

Tracked brands~~Ordered by mention rate; your own brand is marked.~~

#	Brand	Visibility	Recommended	Position	Sentiment
1	HubSpot	58%	99%	1.5	59	Its sources	Generate comparison page
2	Salesforce	42%	91%	2	52	Its sources	Generate comparison page
3	FlowCRMYou	40%	96%	1.8	79
4	Pipedrive	35%	91%	2.3	87	Its sources	Generate comparison page
5	Zoho CRM	30%	86%	2.3	60	Its sources	Generate comparison page
6	monday CRM	18%	67%	2.8	65	Its sources	Generate comparison page

Brands and agencies track their AI visibility with Rixe

Get your freevisibility report

See where you rank, who's beating you, and what to fix. Free, in minutes.

Trusted by 3,000+ businessesFree report, no credit card required

Thoughts on Rixe

It's one of the products to look at for those who want to understand the GEO aspect. It offers a slightly different perspective from classic SEO reports.

I was most interested in the focus on brand perception. Being visible in AI is good, but it's also important whether the brand is shown positively, negatively, or just as an alternative. The problem Rixe is working on is really meaningful in this regard.

It has a simple product approach. It's good that they're trying to make a complex topic more understandable.

Frequently asked

Inside and beneath AI Overviews, and in the AI-mode experience where it has rolled out. The placement and the label differ by country, which is why the panel reports it per market.

Often yes, without anyone choosing it. That is worth knowing before you judge the channel: some of the spend you already report is being served next to an answer.

Controls vary by campaign type and by market, and they change. Check the campaign settings rather than assuming the default is what you want.

No. The answer cites sources; the ad sits beside it. The two are decided by different systems and neither pays into the other.

Against assisted sessions and orders in the same window, and against the organic answer for the same prompt. A rise in one with no movement in the other is the useful signal.

Reported behaviour differs by market and vertical, and the honest position is that the data is young. Judge it on your own conversions, not on a case study from another category.

Enough to cover the handful of prompts where you are absent organically and the intent is commercial. That is usually a small fraction of an existing search budget.

Yes. The prompts you are losing organically are the best possible targeting list, and that list lives in the same panel as the measurement.

Where the platform reports it, yes. Where it does not, the panel says the split is unavailable rather than estimating one.

Frequently, and that is the more important number here. The panel puts the ad line next to the organic answer for the same prompt so the trade is visible.

The questions your buyers are already asking

Three numbers, one screen. Enough to know which way the week went.

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

Get your freevisibility report

See where you rank, who's beating you, and what to fix. Free, in minutes.

Trusted by 3,000+ businessesFree report, no credit card required