live

AI is recommending someone.Is that brand yours?

Thousands of answers are written in your category every day, and only a handful of names make it into each one. Rixe shows you how those names get chosen.

Measured live on

First report ready in 4 minutes

FFlowCRM — United S…
Analytics
Prompts
Actions
Site
MMaya Chenmaya.chen@flowcrm.io
Why did visibility jump this month?13 days ago
Assistant
What would you like to know?

Ask your numbers a question; the assistant reads the reports and your knowledge base, explains them and suggests the next step.

e.g. Why did we drop this month?

Brands and agencies track their AI visibility with Rixe

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Measuring isn't the end. The real work comes after.

The four screens below are the whole path from a measurement to a task.

live

Live answer

The same answer the user sees. Who got named tells you something — who didn't tells you more.

ChatGPTGeminiPerplexityAI Overviews
See the product
measurement

Brand dashboard

Three numbers, one screen. Enough to know which way the week went.

VisibilityAverage rankTone
See the product
visibility

Prompt × model

Every prompt, every model. The full rings aren't the interesting part — the empty ones are.

appearssometimesnever appears
See the product
category average

Competitor table

Who the category belongs to — and how much that shifts each week.

Niche favouritesLeadersContested
See the product
tone

Tone and quotes

The sentences built around your name. Most of them come from somewhere you didn't write.

positivenegativemixed
See the product
action

Weekly report

One page for the team and the client. The part you'd have to explain is already in it.

Share as PDFCSVLooker StudioAPI
See the product
ChatGPTGemini PerplexityAI Overviews live
A user asked: “What's the best project management tool for a new team?”
AAsana68%
YYour brand you41%
LLinear34%
Sourcesg2.comreddit.com/r/projectmanagementcapterra.com
Brand dashboardlast 30 days
Visibility41%+6 pts
Average rank2.6+0.8
Tone72−3
your brandcategory average
Prompt × model6 of 128 prompts
PromptGPTGemPpxAIO30d
Best project management tool62%
Asana alternative48%
Free tool for a small team55%
Jira or Linear9%
Project tool with local language support88%
Work tracking software for agencies14%
appears sometimes never appears
Competitor tableshare of voice · 30 days
AAsana%68 ▲
YYour brand%41 ▲
LLinear%34 ▼
NNotion%22 —
TTrello%18 ▼

You trail the leader by 27 points · three months ago the gap was 39

Tone and quotesappeared in 9 answers

“Setup takes a few minutes and needs no technical team.”

positiveChatGPT · 4 times

“Reporting is limited compared to its rivals.”

negativeGemini · 3 times · source: a two-year-old review

“Affordable, but it may fall short for large teams.”

mixedPerplexity · 2 times
Weekly report18–24 August
Visibility%41 ▲
Prompts newly won7
Prompts lost2
New citation sources4
Tasks completed3 / 9
Share as PDFCSVLooker StudioAPI

Three things decide how AI sees your brand

The three look alike but never move together. Most brands spend their effort on the wrong one.

Measure one

Visibility

How many of your category's answers contain your name. Nothing else means anything before this.

Measure two

Rank

If you appear, where. The distance between the first two names and the fifth is far longer than it looks.

Measure three

Tone

Which adjective lands next to your name. The same score, said two different ways, produces two different outcomes.

Reporting & export

One report, every format your team already uses

The same measurement leaves the platform however you need it — a slide for the board, a sheet for the analyst, a live source for the dashboard, a branded file for the client.

White-label report

Your logo, your colours, your domain on the link.

CSV

Every answer, brand and source as rows — filter it your way.

Looker Studio

A live connector, so a dashboard refreshes itself.

API

Read-only endpoints for a warehouse or a BI tool.

Country and language breakdown

The same score split by country and by language.

Share as PDF

A slide-ready one-pager: three scores, their movement, the work.

Thoughts on Rixe

AI search is becoming increasingly important. I think it makes sense for Rixe to focus on this area. Especially seeing how competitors are positioned in AI answers could be valuable for marketing teams.
There are a lot of SEO tools, but when you try to understand why your brand isn't recommended in ChatGPT, things change a bit. Rixe is shaped exactly around this problem. I think it's a good approach.
Interesting product. I particularly liked the idea of comparing AI visibility with competitors.
What I find truly valuable here isn't just counting how many times a brand is mentioned. It's trying to understand which questions AI recommends a brand for, alongside which competitors, and in what way. Because being mentioned in an answer and actually being recommended are different things. It's good that Rixe addresses this distinction. It will also be important to see how consistent the data is over time.
Being well-ranked on Google is no longer the same as being recommended by ChatGPT. It's good to have tools that try to measure this difference.
Everyone in marketing talks about AI, but measurement is still a bit messy. Rixe at least provides a framework for looking at concrete data in this area. It's an approach that could be useful, especially when preparing content strategies.
I think they've focused on the right problem at the right time. I'm curious to see how the product evolves over time.
Tracking how visible companies are on AI platforms wasn't really discussed a few years ago. Now, people directly consult ChatGPT when choosing software, researching services, or comparing products. So, brands need to understand how they appear in these answers. Rixe addresses this need quite clearly. Especially the competitor analysis and source visibility aspects make sense to me. Of course, interpreting the data correctly is important, because AI answers don't always give the same result.
It's one of the products to look at for those who want to understand the GEO aspect. It offers a slightly different perspective from classic SEO reports.
I was most interested in the focus on brand perception. Being visible in AI is good, but it's also important whether the brand is shown positively, negatively, or just as an alternative. The problem Rixe is working on is really meaningful in this regard.
It has a simple product approach. It's good that they're trying to make a complex topic more understandable.
When you think about it from an agency perspective, it's easier to understand why such a platform is necessary. Showing a client Google rankings is easy, but explaining why competitors are recommended more on ChatGPT or other AI platforms isn't so easy. Rixe's focus on this gap is a good choice. It could especially attract teams that prepare regular visibility analyses for different brands.
I don't see AI visibility as just a trend. People's research habits are changing, and brands need to adapt. Rixe is positioned on the measurement side of this change, which I think is the right area.
Understanding why competitors are recommended might be more valuable than just seeing your own visibility. Rixe's approach to this topic interested me.
I think the most important test for tools in this area is whether the data they provide can actually be turned into action. Knowing that a brand's AI visibility is low isn't enough on its own. You need to see the possible reasons behind it and understand which topics to focus on. Rixe's approach of combining sources, competitors, and brand visibility is meaningful in this regard. A useful analysis category is emerging that marketing teams can use.
Honestly, I would have wondered if there was a need for a new SEO tool with so many out there, but Rixe addresses a slightly different issue. It's not about Google ranking, but visibility in AI answers. This difference is important.
Especially interesting for SaaS companies. It's important to know which brands stand out when users ask AI for alternative products.
The good thing is: Thanks to tools like these, marketing teams might not just have to guess. Even if AI answers aren't always consistent, tracking specific queries over time can reveal meaningful trends. That's why I find the area Rixe focuses on valuable. It's an interesting topic, especially for companies looking to grow their brand in the international market.
It might not be a platform every company needs immediately, but it's a tool to consider for brands that care about acquiring customers through AI.
It's clear that a new area is emerging in digital marketing. We used to talk about brands being discoverable in search engines; now we're asking the same question for AI systems. It's striking that Rixe is one of the products addressing this change early on. Competitor analysis, visibility tracking, and examining which topics brands are associated with are complementary features. I find it particularly interesting how this data can be linked to content strategies. In the long run, we might see AI visibility among the standard metrics marketing teams track.

Your whole stack, connected

Search Console, Analytics, Shopify, Slack, Notion, Linear — and anything else your team and your agents run on.

Explore the ecosystem
Try the Rixe MCPQuery all of your AI-search data straight from your favourite AI tools.

Pay for the prompts you track

Every plan measures three engines at once; Leader and every agency tier measure all eleven. What a plan sets is how many prompts you track and how many workspaces you split them across.

All eleven engines are on the menu — ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude, Grok, DeepSeek, Mistral and Qwen. Your plan measures three; Leader measures all eleven. Some are read through a search surface and some through the provider's API, which changes how an answer is retrieved, not whether you may track it.

Solo

One brand, one workspace. Enough to find out where you stand and fix the first thing.

$75/ month
  • 50 prompts
  • 3 AI models measured
  • Measured every day
  • 1 workspaces
  • 1 markets included
  • 5 competitors tracked
  • No client portal
Get started
Growth Most chosen

Two brands or markets, and the client portal. Where measurement turns into work.

$195/ month
  • 150 prompts
  • 3 AI models measured
  • Measured every day
  • 2 workspaces
  • 2 markets included
  • 10 competitors tracked
  • Client portal
Get started
Scale

Five workspaces, the API and your own branding on every report you send out.

$395/ month
  • 350 prompts
  • 3 AI models measured
  • Measured every day
  • 5 workspaces
  • 5 markets included
  • 25 competitors tracked
  • Client portal
Get started
Leader

Every engine measured at once, rank tracking and SSO. The tier for a category leader.

Custom
  • Unlimited prompts
  • All AI engines
  • Measured every day
  • Unlimited workspaces
  • Unlimited markets included
  • Unlimited competitors tracked
  • Client portal
Talk to us

Frequently asked

AI visibility is how often, in which position and with what tone a brand appears in the answers generated by assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It is not a search ranking: a brand is either named inside the answer text or it is absent from the decision entirely. Rixe measures all three dimensions daily and reports them as one visibility score per category.

An SEO tool measures where a page ranks on a results page. Rixe measures whether a brand is named inside an AI-generated answer, which position it holds among the brands mentioned, and which sources the model used to build that answer. The two rarely agree: a page can rank first in search and never appear in the AI answer to the same question, because the model draws on third-party sources such as review sites, forum threads and comparison articles.

Rixe runs a defined set of category prompts through each engine's live interface once a day and parses the answer that comes back. For every run it records whether the brand was named, its rank among the brands mentioned, the sentiment of the sentence around the name, and every source the answer cited. No score is published from a single run: below five runs a prompt is marked insufficient sample, and every score ships with a Wilson confidence interval.

Rixe measures ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek, Mistral and Qwen. Your plan measures three engines at once; Leader measures all eleven. The plan sets how many are measured, never which ones exist.

They are live answers, not a canned dataset. Rixe calls each engine's search-grounded endpoint — the retrieval-backed models that answer real users — once every 24 hours, and stores the response verbatim with its citations. What you see in the dashboard is the answer that engine produced that day.

Rixe tracks prompts in the language your buyers use, with country-level results across 23 market packs. The same prompt can be compared side by side in two languages — which is where most brands discover that their answer abroad names somebody else.

A brand mention means the brand's name appears in the text of the answer. A source citation means the answer was built from the brand's own content, which can happen even when the name is never mentioned. Rixe measures the two separately because they answer different questions: whether the model recommends you, and whether it trusts you as a source.

Plans are priced by how many prompts you track — 50 on Solo, 150 on Growth, 350 on Scale — while Leader is custom and the agency tiers buy a pool of measurement credits instead. The limit counts the prompts you add, not the engines behind them: a prompt is measured on three engines at no extra cost. Every plan refreshes daily and measures three engines; Leader all eleven, across the markets its workspaces allow.

Yes. Rixe exposes a REST API, a Looker Studio connector and an MCP server. The MCP server lets an AI assistant read a brand's visibility data directly, so the metrics can be queried in the same place the rest of the reporting already happens.

The first reading lands the same day; a trend you can defend takes two to three weeks, because engine answers move day to day and one reading is not a direction.

Priced by the questions you watch, not the work we do

Start with the questions you already know matter. The first report takes four minutes and needs nothing but your domain.