Rixe vs Profound

Rixe and Profound both measure how AI assistants name brands, and they are not interchangeable. What follows is what each company publishes about itself, set next to what Rixe does, so you can tell which instrument fits the question you actually have.

By the Rixe team · verified 2026-09

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AI-nativeSearch-nativeReads the answerChanges the answerMonitoring onlySingle-engine toolsLegacy add-on

RixePeec AIPromptwatchProfoundAthenaHQOtterly.aiSemrushAhrefsAirOps

Positioned by each vendor's own published category as of 2026-09. Not a ranking, and not our assessment of quality.

Why teams move to Rixe

One number you can defend

Every score carries an observation count and a confidence interval. When a prompt has been seen too few times, it shows no score at all rather than a figure nobody can stand behind.

Published pricing, whole coverage

Plans are priced on how many prompts you track. Every engine, every market and the daily refresh are in all of them, so widening coverage never changes the invoice.

Built to be handed over

A finding is only useful if someone can act on it. Every gap arrives with the sources behind it, the answer it came from, and a next step a writer or a developer can pick up.

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Competitors 5

The rivals AI answers place next to you; choose here who to track.

+ Add

Tracked brands5

Your rank#3~~of 6 brands~~

Visibility40%~~HubSpot 58%~~

Tracked brands~~Ordered by mention rate; your own brand is marked.~~

#	Brand	Visibility	Recommended	Position	Sentiment
1	HubSpot	58%	99%	1.5	59	Its sources	Generate comparison page
2	Salesforce	42%	91%	2	52	Its sources	Generate comparison page
3	FlowCRMYou	40%	96%	1.8	79
4	Pipedrive	35%	91%	2.3	87	Its sources	Generate comparison page
5	Zoho CRM	30%	86%	2.3	60	Its sources	Generate comparison page
6	monday CRM	18%	67%	2.8	65	Its sources	Generate comparison page

Rixe vs Profound

	Rixe	Profound
How they describe themselves	The platform that measures whose name appears in AI answers.	Reach millions of consumers who are using AI to discover new products and brands
Entry price	$75 / month · Solo	Not published on their site
Engines covered	ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek, Mistral, Qwen	Perplexity, ChatGPT, Claude, Gemini, Grok, Copilot, DeepSeek, Google AI Overviews
Priced on	Tracked prompts	Tracked prompts
Interface languages	8	—

Compiled from Profound's own public website in 2026-09 and quoted rather than characterised. Products change; if something here is out of date or unfair, write to hello@rixe.ai and we will correct it.

Where Profound is strong

Profound is the most feature-complete product in this list: prompt volume data, agent analytics, autonomous marketing agents and an enterprise footprint to match. If you need the widest surface and have the budget, they are the benchmark.

Where Rixe differs

Rixe is narrower and says so. What it adds is statistical honesty and auditability — every answer stored verbatim with its citations, missing data flagged as missing rather than counted as zero — plus regional isolation and SSO for buyers whose security review comes first.

How they describe themselves

Reach millions of consumers who are using AI to discover new products and brands

Measuring isn't the end. The real work comes after.

The four screens below are the whole path from a measurement to a task.

LLM Analytics

AI traffic

Visits to your site from AI assistants. This is where visibility converts to traffic.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

AI traffic

Visits to your site from AI assistants. This is where visibility converts to traffic.

Is the visibility worth anything?~~Does your visibility in AI answers move together with the traffic reaching your site?~~

Sessions from AI0.70strong~~from 30 paired days~~

Search clicksNot measurable

Sessions from AI 197▲ 114

This measures movement together, not cause. Nothing in this data can separate it from a good month for the whole category.

AI-sourced session2,997~~Last 30 days~~

Total sessions12,958~~Last 30 days~~

AI share23.1%

Assistant-based sessions and conversions 4

Assistant	AI share	Session	Conversion
ChatGPT	49%	1,468	41
Perplexity	24.9%	745	39
Gemini	15.5%	465	35
Microsoft Copilot	10.6%	319	39

Who arrives from AI?~~Site visitors (all)~~

◈Google Analytics isn't connected. Connect GA4 to see demographics.Connect GA4

Answers

Why am I not in this answer?

Compares the pages cited in this answer with your own page and shows the concrete difference. Takes a few seconds.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

Answers 10← Prompts

108 runs completed in the last 30 days · most recent 9/10/2026

Why am I not in this answer?Analyse

On this question HubSpot appears in 89% of answers and you in 88% (168 measurements).

A comparison needs at least 3 cited pages; 0 could be read. A "this is missing" verdict drawn from fewer pages is a coincidence.

0 cited pages analysed · 9/12/2026, 11:13 PM

ChatGPT~~9/10/2026$0.021206 ms~~Open answer →F1. FlowCRMH2. HubSpot

Recent reviews and user feedback point to clear differences between the leading options. FlowCRM stands out as excellent Gmail integration. HubSpot is a strong option, though several reviewers mention it is expensive at scale. Review data from G2.com and Capterra, along with recent Reddit threads, broadly supports this ranking.

▸ Sources (3)

Gemini~~9/10/2026$0.012688 ms~~Open answer →H1. HubSpotF2. FlowCRM

Based on 2026 review data, here is how the main contenders compare. HubSpot is generally positioned as market leader. FlowCRM earns consistent praise for being transparent pricing. This reflects the consensus across G2.com scores, TechRadar testing and practitioner threads on Reddit.

▸ Sources (3)

Microsoft Copilot~~9/10/2026$0.0023429 ms~~Open answer →H1. HubSpotF2. FlowCRMP3. Pipedrive

Looking at current review data and community threads, the trade-offs are fairly consistent. HubSpot earns consistent praise for being feature-rich. FlowCRM stands out as responsive support. Pipedrive earns consistent praise for being great mobile app. Ratings on Capterra and discussion on Reddit point the same way.

▸ Sources (3)

Grok~~9/10/2026$0.0351478 ms~~Open answer →F1. FlowCRMH2. HubSpotP3. Pipedrive

Based on 2026 review data, here is how the main contenders compare. FlowCRM earns consistent praise for being transparent pricing. Reviewers frequently describe HubSpot as feature-rich. Pipedrive is generally positioned as sales-focused. Independent rankings from Forbes Advisor and PCMag reach similar conclusions.

▸ Sources (3)

Markets

Cross-market comparison

Measure the same brand in a second market; brand and rivals are copied, prompts are rebuilt for the market.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Markets 2

Measure the same brand in a second market; brand and rivals are copied, prompts are rebuilt for the market.

+ Add market

Cross-market comparison 2~~Markets are shown side by side, not combined into a single average: a brand may be strong in Turkey, invisible in Germany, and the average tells you nothing.~~

Market	Brand	Visibility	Measurement
🇬🇧 United Kingdom ~~English~~second market	FFlowCRM	37%	304
🇺🇸 United States ~~English~~	FFlowCRM	40%	5,985

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Thoughts on Rixe

Everyone in marketing talks about AI, but measurement is still a bit messy. Rixe at least provides a framework for looking at concrete data in this area. It's an approach that could be useful, especially when preparing content strategies.

I think they've focused on the right problem at the right time. I'm curious to see how the product evolves over time.

Tracking how visible companies are on AI platforms wasn't really discussed a few years ago. Now, people directly consult ChatGPT when choosing software, researching services, or comparing products. So, brands need to understand how they appear in these answers. Rixe addresses this need quite clearly. Especially the competitor analysis and source visibility aspects make sense to me. Of course, interpreting the data correctly is important, because AI answers don't always give the same result.

Frequently asked

Perplexity, ChatGPT, Claude, Gemini, Grok, Copilot, DeepSeek, Google AI Overviews

Larger brands with a dedicated team and an enterprise procurement process. If that describes you, they belong on your shortlist.

Not if two people run marketing. Enterprise depth costs setup time, and an unused capability is the most expensive line on any invoice.

Broadly, yes. Where lists overlap, the meaningful question moves to the depth of what is stored and the price of getting at it.

Ours is per prompt with the plan published on the site. Theirs is quoted, which is normal at that end of the market and means a call before a number.

If procurement allows it, yes. The evaluation is cheap and the answer is usually obvious within a fortnight of running the same prompts.

Enterprise-scale onboarding and the service layer that comes with it. If you need a named team on a contract, that is a real product difference.

Their claim and their published details are quoted from their site with the date; everything on our side comes from our own pricing page.

The questions your buyers are already asking

Three numbers, one screen. Enough to know which way the week went.

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

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