Rixe vs Semrush

Rixe and Semrush both measure how AI assistants name brands, and they are not interchangeable. What follows is what each company publishes about itself, set next to what Rixe does, so you can tell which instrument fits the question you actually have.

By the Rixe team · verified 2026-09

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AI-nativeSearch-nativeReads the answerChanges the answerMonitoring onlySingle-engine toolsLegacy add-on

RixePeec AIPromptwatchProfoundAthenaHQOtterly.aiSemrushAhrefsAirOps

Positioned by each vendor's own published category as of 2026-09. Not a ranking, and not our assessment of quality.

Why teams move to Rixe

One number you can defend

Every score carries an observation count and a confidence interval. When a prompt has been seen too few times, it shows no score at all rather than a figure nobody can stand behind.

Published pricing, whole coverage

Plans are priced on how many prompts you track. Every engine, every market and the daily refresh are in all of them, so widening coverage never changes the invoice.

Built to be handed over

A finding is only useful if someone can act on it. Every gap arrives with the sources behind it, the answer it came from, and a next step a writer or a developer can pick up.

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Competitors 5

The rivals AI answers place next to you; choose here who to track.

+ Add

Tracked brands5

Your rank#3~~of 6 brands~~

Visibility40%~~HubSpot 58%~~

Tracked brands~~Ordered by mention rate; your own brand is marked.~~

#	Brand	Visibility	Recommended	Position	Sentiment
1	HubSpot	58%	99%	1.5	59	Its sources	Generate comparison page
2	Salesforce	42%	91%	2	52	Its sources	Generate comparison page
3	FlowCRMYou	40%	96%	1.8	79
4	Pipedrive	35%	91%	2.3	87	Its sources	Generate comparison page
5	Zoho CRM	30%	86%	2.3	60	Its sources	Generate comparison page
6	monday CRM	18%	67%	2.8	65	Its sources	Generate comparison page

Rixe vs Semrush

	Rixe	Semrush
How they describe themselves	The platform that measures whose name appears in AI answers.	Win Every Search. From Traditional SEO to AI Discovery
Entry price	$75 / month · Solo	AI Visibility Toolkit $99/mo per domain (annual) · Semrush One from $199/mo
Engines covered	ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek, Mistral, Qwen	ChatGPT, Google AI, Gemini, Perplexity
Priced on	Tracked prompts	Tracked prompts
Interface languages	8	—

Compiled from Semrush's own public website in 2026-09 and quoted rather than characterised. Products change; if something here is out of date or unfair, write to hello@rixe.ai and we will correct it.

Where Semrush is strong

Semrush is an entire SEO suite with two decades of index behind it, and its AI Visibility Toolkit is a competent add-on at $99 a month per domain. If you already live in Semrush, the data lands where you work.

Where Rixe differs

The toolkit tracks 25 custom prompts before add-ons and lists four engines. Rixe starts at 50 prompts on three engines — all eleven on Leader — and does nothing else — no backlinks, no keyword research. Most teams end up running both.

How they describe themselves

Win Every Search. From Traditional SEO to AI Discovery

Measuring isn't the end. The real work comes after.

The four screens below are the whole path from a measurement to a task.

Site SEO

Keyword research

One seed returns up to a hundred related keywords with search volume and difficulty. The answer is kept for a month, so looking again costs nothing.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

Site SEO

A full crawl of your own site: on-page issues, broken links, duplicate titles and Core Web Vitals. No external cost.

Keyword research 10

One seed returns up to a hundred related keywords with search volume and difficulty. The answer is kept for a month, so looking again costs nothing.

crm softwareSearch (paid)Track 2 keywords

From the last month's cached answer — no cost.

Keyword	Monthly searches	Difficulty	Competition
crm software	49,500	78	42%
best crm software	18,100	71	38%
crm for small business	14,800	64	51%
free crm	12,100	69	33%
crm software for small business	6,600	58	47%
hubspot alternative	3,600	52	31%
simple crm	2,900	41	36%
best crm for startups	1,900	46	40%
crm with gmail integration	1,300	33	29%
crm pricing comparison	880	27	24%

Site SEO

Core Web Vitals

A full crawl of your own site: on-page issues, broken links, duplicate titles and Core Web Vitals. No external cost.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

Site SEO

A full crawl of your own site: on-page issues, broken links, duplicate titles and Core Web Vitals. No external cost.

Crawl the site

SEO score82~~Last crawl 2 days ago~~

Pages crawled148

Errors8

Warnings25

Core Web Vitals

From Google's PageSpeed Insights. Field data where enough Chrome users visited, lab data otherwise.

URL	Performance	LCP	CLS	INP	Core Web Vitals
/	91	1.9s	0.03	140ms	~~real users~~
/pricing	84	2.4s	0.06	180ms	~~real users~~
/integrations/gmail	88	2.1s	0.02	160ms	~~lab~~
/blog/crm-for-real-estate-teams	72	3.1s	0.12	230ms	~~lab~~

Issues 9

Internal links to broken pages (6)~~6 pages~~

/blog/crm-migration-checklist · /docs/api-v1 · /integrations/outlook …

Page returns an error (404)~~2 pages~~

/features/forecasting-beta · /partners/old

Missing meta description~~9 pages~~

/blog/pipeline-stages · /blog/sales-forecasting · /templates …

Images without alt text (23)~~7 pages~~

/ · /integrations · /customers …

Title too long (72 chars)~~5 pages~~

/blog/best-crm-for-small-business · /compare/hubspot · /blog/gmail-crm …

Duplicate title on 4 pages~~4 pages~~

/templates/sales · /templates/support · /templates/hr …

More than one H1 (2)~~3 pages~~

/pricing · /security · /about

Thin content (180 words)~~2 pages~~

/changelog/2026-08 · /legal/dpa

Orphan pages nothing links to (3)~~3 pages~~

/lp/webinar-2025 · /lp/black-friday · /beta

Sources

Source usage by domain

The sites and pages engines rely on when answering.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Sources 16

The sites and pages engines rely on when answering.

Source usage by domain~~How often the top 5 domains were used in answers~~

All types⌄ChartTable

g2.com 54%▼ 3reddit.com 38%flowcrm.io 34%capterra.com 28%techradar.com 19%

Content types 9~~What kinds of content get cited~~

Directory / listingContent~~32%~~

ListicleContent~~21%~~

Forum / threadSocial~~14%~~

ComparisonContent9%

OtherContent8%

PricingContent6%

Profile / aboutSocial4%

FAQContent4%

ProductContent4%

Source	Type	Used	Citations	Trend
g2.com	You	100%	10,210	Stable	Create action
reddit.com	You	100%	7,293	Stable	Create action
flowcrm.io	You	94%	5,108	Stable	Create action
capterra.com	You	88%	4,471	Stable	Create action
techradar.com	You	71%	2,960	Stable	Create action

Brands and agencies track their AI visibility with Rixe

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Thoughts on Rixe

It's clear that a new area is emerging in digital marketing. We used to talk about brands being discoverable in search engines; now we're asking the same question for AI systems. It's striking that Rixe is one of the products addressing this change early on. Competitor analysis, visibility tracking, and examining which topics brands are associated with are complementary features. I find it particularly interesting how this data can be linked to content strategies. In the long run, we might see AI visibility among the standard metrics marketing teams track.

AI search is becoming increasingly important. I think it makes sense for Rixe to focus on this area. Especially seeing how competitors are positioned in AI answers could be valuable for marketing teams.

There are a lot of SEO tools, but when you try to understand why your brand isn't recommended in ChatGPT, things change a bit. Rixe is shaped exactly around this problem. I think it's a good approach.

Frequently asked

ChatGPT, Google AI, Gemini, Perplexity

If you already run Semrush and want one more tab, that is the cheap answer. It is also a bolt-on to a rank-tracking product rather than a measurement built for answers.

Probably yes, and we do not replace one. Positions and answers are two different questions, and Semrush answers the first one very well.

Theirs is narrower in the published toolkit. If your buyers use Copilot, Claude or DeepSeek, that gap is the first thing to check.

Only if you run several brands or markets. A single domain is cheap there; a portfolio gets expensive faster than a per-prompt plan does.

Yes, and many teams do: rankings and crawl there, answers and the content loop here. The overlap in daily use is small.

Volume data and a crawler nobody small can match. If your reporting depends on keyword volumes or a site audit, that is a genuine reason to keep them.

Keep the rank tracker for what it is good at and buy answer measurement separately. Replacing one with the other is the mistake both sides would rather you avoid.

The questions your buyers are already asking

Three numbers, one screen. Enough to know which way the week went.

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

Get your freevisibility report

See where you rank, who's beating you, and what to fix. Free, in minutes.

Trusted by 3,000+ businessesFree report, no credit card required