Rixe vs Otterly.ai

Rixe and Otterly.ai both measure how AI assistants name brands, and they are not interchangeable. What follows is what each company publishes about itself, set next to what Rixe does, so you can tell which instrument fits the question you actually have.

By the Rixe team · verified 2026-09

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AI-nativeSearch-nativeReads the answerChanges the answerMonitoring onlySingle-engine toolsLegacy add-on

RixePeec AIPromptwatchProfoundAthenaHQOtterly.aiSemrushAhrefsAirOps

Positioned by each vendor's own published category as of 2026-09. Not a ranking, and not our assessment of quality.

Why teams move to Rixe

One number you can defend

Every score carries an observation count and a confidence interval. When a prompt has been seen too few times, it shows no score at all rather than a figure nobody can stand behind.

Published pricing, whole coverage

Plans are priced on how many prompts you track. Every engine, every market and the daily refresh are in all of them, so widening coverage never changes the invoice.

Built to be handed over

A finding is only useful if someone can act on it. Every gap arrives with the sources behind it, the answer it came from, and a next step a writer or a developer can pick up.

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Competitors 5

The rivals AI answers place next to you; choose here who to track.

+ Add

Tracked brands5

Your rank#3~~of 6 brands~~

Visibility40%~~HubSpot 58%~~

Tracked brands~~Ordered by mention rate; your own brand is marked.~~

#	Brand	Visibility	Recommended	Position	Sentiment
1	HubSpot	58%	99%	1.5	59	Its sources	Generate comparison page
2	Salesforce	42%	91%	2	52	Its sources	Generate comparison page
3	FlowCRMYou	40%	96%	1.8	79
4	Pipedrive	35%	91%	2.3	87	Its sources	Generate comparison page
5	Zoho CRM	30%	86%	2.3	60	Its sources	Generate comparison page
6	monday CRM	18%	67%	2.8	65	Its sources	Generate comparison page

Rixe vs Otterly.ai

	Rixe	Otterly.ai
How they describe themselves	The platform that measures whose name appears in AI answers.	We otter know where your brand shows up on AI Search
Entry price	$75 / month · Solo	from $29/mo · 7-day free trial
Engines covered	ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek, Mistral, Qwen	ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude
Priced on	Tracked prompts	Tracked prompts
Interface languages	8	—

Compiled from Otterly.ai's own public website in 2026-09 and quoted rather than characterised. Products change; if something here is out of date or unfair, write to hello@rixe.ai and we will correct it.

Where Otterly.ai is strong

Otterly.ai is the cheapest way into this category, starting at $29 a month with a free trial, and covers seven engines including AI Mode. For a single brand testing whether any of this matters, it is a sensible first step.

Where Rixe differs

Rixe is priced for teams tracking a category rather than a brand; every plan measures three engines and refreshes daily, and Leader reaches all eleven. The entry price is higher; the coverage is not rationed.

How they describe themselves

We otter know where your brand shows up on AI Search

Measuring isn't the end. The real work comes after.

The four screens below are the whole path from a measurement to a task.

Your Prompts

Where these questions are won

The questions you track and how visible your brand is in each.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

Prompts 58

The questions you track and how visible your brand is in each.

+ Add

The FlowCRM — United States configuration includes 58 prompts across 5 topics~~58 of 150 prompts used~~Go to Prompt Research →

By topic⌄Filter⌄Columns⌄Last 30 days⌄Search promptsCollapse⤓ Download CSV

Where these questions are won

Contested 2 are contested — several brands are in play, a good page can put you ahead.

Rotating 30 rotate between brands — showing up is cheap, owning them is not.

Entrenched 23 have an entrenched winner — do not spend a week there.

3 3 do not have enough runs yet — let the measurements build up before judging them.

	Prompt	Visibility	Difficulty	Volatility	Position	Sentiment	Topic	Persona	Brand	Volume
Comparisons 10 prompts~~Visibility 33% · Position #2.4 · Sentiment 81~~
	FlowCRM vs HubSpot	92%	Rotating	~~Settled~~	#1.4	81	Comparisons	—	Brand	—
	FlowCRM vs Pipedrive	90%	Rotating	~~Settled~~	#1.5	75	Comparisons	—	Brand	—
	HubSpot vs Pipedrive	7%	Rotating	~~Settled~~	#2.9	75	Comparisons	—	—	—
	best HubSpot alternatives 2026	54%	Entrenched	~~Settled~~	#2	86	Comparisons	—	—	—
	best Salesforce alternatives for small teams	48%	Rotating	Unstable	#2.7	83	Comparisons	—	—	—
	HubSpot vs Salesforce for mid-market companies	6%	Contested	~~Settled~~	#3.1	71	Comparisons	—	—	—

Sources

Source usage by domain

The sites and pages engines rely on when answering.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Sources 16

The sites and pages engines rely on when answering.

Source usage by domain~~How often the top 5 domains were used in answers~~

All types⌄ChartTable

g2.com 54%▼ 3reddit.com 38%flowcrm.io 34%capterra.com 28%techradar.com 19%

Content types 9~~What kinds of content get cited~~

Directory / listingContent~~32%~~

ListicleContent~~21%~~

Forum / threadSocial~~14%~~

ComparisonContent9%

OtherContent8%

PricingContent6%

Profile / aboutSocial4%

FAQContent4%

ProductContent4%

Source	Type	Used	Citations	Trend
g2.com	You	100%	10,210	Stable	Create action
reddit.com	You	100%	7,293	Stable	Create action
flowcrm.io	You	94%	5,108	Stable	Create action
capterra.com	You	88%	4,471	Stable	Create action
techradar.com	You	71%	2,960	Stable	Create action

AEO Insights

AI visibility

When buyers ask AI about businesses like yours, you appear in 48 of 100 answers.

Open page →

FFlowCRM — United S…

Analytics

Prompts

Actions

Site

MMaya Chen~~maya.chen@flowcrm.io~~

Find anything…⌘K

FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄

⌖ FlowCRM — United States⌄

Overview

When buyers ask AI about businesses like yours, you appear in 48 of 100 answers · #3/6 · 5,985 · 55 · 6

AI visibility

When buyers ask AI about businesses like yours, you appear in 48 of 100 answers.

Visibility →

Visibility~~Percentage of answers mentioning each brand~~

⤓ Download

FlowCRM 44%▲ 5HubSpot 64%Salesforce 40%Pipedrive 35%Zoho CRM 31%

Decision journey~~Your mention rate by funnel stage~~

36%

Top of funnel · Awareness~~6 · Confidence interval 33%–40% · 648 runs~~

38%

Mid funnel · Consideration & evaluation~~43 · Confidence interval 36%–39% · 4,428 runs~~

63%

Bottom of funnel · Purchase~~9 · Confidence interval 59%–67% · 594 runs~~

Position distribution~~Where you rank when you are mentioned~~

46%

In this share of the answers that mention you, you rank first.

#1~~46% (1,043)~~

#2~~36% (819)~~

#3~~14% (326)~~

#4+4% (89)

Competitor ranking 6~~Brands with highest visibility~~

#	Brands	Visibility	Share of voice	Sentiment	Position
1	HHubSpot	58%	26%	59	#1.5	Profile →
2	SSalesforce	42%	19%	52	#2	Profile →
3	FFlowCRMyou	40%	18%	79	#1.8	Profile →
4	PPipedrive	35%	16%	87	#2.3	Profile →
5	ZZoho CRM	30%	14%	60	#2.3	Profile →
6	mmonday CRM	18%	8%	65	#2.8	Profile →

Visibility rankings by topic~~How brands rank in AI answers for each buyer question~~

Soru	Found us	#1	#4	#5	#6
CRM software · 31 soru · 28/31
FlowCRM pricing plans	+2	F
is FlowCRM legit	+2	F
FlowCRM reviews	+2	F
best CRM with AI lead scoring	+2			F
CRM with the best reporting and dashboards	+2		F
how to choose a CRM for a B2B SaaS company	+2		F
what does a CRM actually do	+1				F
do I need a CRM for my small business	+2			F

Brands and agencies track their AI visibility with Rixe

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Thoughts on Rixe

Especially interesting for SaaS companies. It's important to know which brands stand out when users ask AI for alternative products.

The good thing is: Thanks to tools like these, marketing teams might not just have to guess. Even if AI answers aren't always consistent, tracking specific queries over time can reveal meaningful trends. That's why I find the area Rixe focuses on valuable. It's an interesting topic, especially for companies looking to grow their brand in the international market.

It might not be a platform every company needs immediately, but it's a tool to consider for brands that care about acquiring customers through AI.

Frequently asked

ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude

At that price the product is a tracker: it tells you where you appear. What it does not do is turn the finding into a brief, a draft and a re-measurement.

For a while, yes. If one person owns content and reads the panel weekly, a tracker plus a spreadsheet is a legitimate setup.

When someone spends a day a week moving findings into documents. Two of those days a month is usually more than the price difference.

They publish a short free trial. Use it on your own prompt set rather than their sample, because a sample tells you about their demo and not about your category.

Plenty of teams do, and we would rather you start measuring somewhere than argue about tools for a quarter. Keep your prompt set portable.

Not in the reading. It shows up in what happens afterwards — whether a gap becomes a brief this week or a note in a document nobody reopens.

A brand tracking one market with a fixed content calendar and no appetite for automation. That is a real profile and they serve it well.

The questions your buyers are already asking

Three numbers, one screen. Enough to know which way the week went.

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What's the best project management tool for small teams?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com~~10 sources~~

Which reporting tool do agencies use?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool has the most generous free plan?

Comparisons~~67% visibility~~

Integrations~~66% visibility~~

CRM software~~60% visibility~~

Enterprise CRM~~53% visibility~~

Plans and add-ons~~11% visibility~~

Jira or Linear — which one is easier?

79~~/ 100~~

Positive79%

Neutral0%

Negative21%

Which software is the fastest to set up?

Best analytics tool for e-commerce?

#1HubSpot58%

#2Salesforce42%

#3FlowCRM40%

#4Pipedrive35%

#5Zoho CRM30%

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

Which tool is GDPR compliant?

1g2.comForum / thread1,770

2reddit.comSocial1,299

3flowcrm.ioYou999

4capterra.comReview900

5techradar.comComparison757

What should a new company start with?

What is the best CRM for a small team?

~~Engine searches · 5~~

best CRM for a small sales team

flowcrm vs hubspot pricing 2026

CRM that works inside Gmail

cheapest CRM with pipeline automation

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