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Up to eleven engines · 23 markets · refreshed daily

What the platform measures, and what we can share

Rixe collects a large amount of evidence about how AI assistants describe brands. Here is what exists, and how to get at it.

FFlowCRM — United S…
Analytics
Prompts
Actions
Site
MMaya Chenmaya.chen@flowcrm.io
AI traffic

Visits to your site from AI assistants. This is where visibility converts to traffic.

Is the visibility worth anything?Does your visibility in AI answers move together with the traffic reaching your site?
Sessions from AI0.70strongfrom 30 paired days
Search clicksNot measurable
0100200300400Aug 11Aug 19Aug 26Sep 3Sep 10197
Sessions from AI 197▲ 114

This measures movement together, not cause. Nothing in this data can separate it from a good month for the whole category.

AI-sourced session2,997Last 30 days
Total sessions12,958Last 30 days
AI share23.1%
Assistant-based sessions and conversions 4
AssistantAI shareSessionConversion
ChatGPT49%1,46841
Perplexity24.9%74539
Gemini15.5%46535
Microsoft Copilot10.6%31939
Who arrives from AI?Site visitors (all)
◈Google Analytics isn't connected. Connect GA4 to see demographics.Connect GA4
In depth

From visibility to visits

Visibility is not traffic, and the two should never be added together. One counts answers that named you; the other counts people who arrived. A brand can be named constantly and see very few visits, because a good answer often ends the search — the reader got what they needed and never clicked.

What arrives is measured from your own analytics, not estimated here. Sessions whose referrer is an assistant are separated from search and direct, and the orders behind them are read the same way — so the number you see is the number your finance team already believes, filtered rather than invented.

Attribution stays honest by refusing to pick a winner. Last click is shown because it is conservative and hard to argue with; equal share is shown beside it because an assistant is usually the first touch rather than the last. Two models in one table beat one model in a footnote.

Reading it

The cases you will actually see

CaseWhat it means
AI-sourced sessionAssistant-based sessions and conversions
AI revenue by last-click% of total revenue
Who arrives from AI?Visitor age and gender, from Google Analytics. Google no longer allows narrowing this to AI referrers; the table covers all site visitors.
Does the crawling bring anyone?On the left, how many pages the engine read; on the right, how many people arrived from it. An engine that reads everything and sends nobody is a different problem from one that never comes.

Available in the product

Every tracked prompt produces a stored record: the verbatim answer, which brands were named and in what order, the sentiment of the sentence around each name, and every source the answer cited. Across a category and a market that becomes a picture of which publications the models actually trust — and that picture is available to any customer for their own category, exported as CSV, a Looker Studio report or through the API.

Sources

Source usage by domain

The sites and pages engines rely on when answering.

Open page →
FFlowCRM — United S…
Analytics
Prompts
Actions
Site
MMaya Chenmaya.chen@flowcrm.io
FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄
⌖ FlowCRM — United States⌄
Sources 16

The sites and pages engines rely on when answering.

Source usage by domainHow often the top 5 domains were used in answers
All types⌄ChartTable
0%20%40%60%80%Aug 11Aug 19Aug 26Sep 3Sep 1054%
g2.com 54%▼ 3reddit.com 38%flowcrm.io 34%capterra.com 28%techradar.com 19%
Content types 9What kinds of content get cited
Directory / listingContent32%
ListicleContent21%
Forum / threadSocial14%
ComparisonContent9%
OtherContent8%
PricingContent6%
Profile / aboutSocial4%
FAQContent4%
ProductContent4%
SourceTypeUsedCitationsTrend
g2.comYou100%10,210StableCreate action
reddit.comYou100%7,293StableCreate action
flowcrm.ioYou94%5,108StableCreate action
capterra.comYou88%4,471StableCreate action
techradar.comYou71%2,960StableCreate action
Mentions & Citations

Answers that named your brand

New mentions appear here as scans complete.

Open page →
FFlowCRM — United S…
Analytics
Prompts
Actions
Site
MMaya Chenmaya.chen@flowcrm.io
FFlowCRM⌄Last 30 days⌄DayWeek⤓↻ RefreshUnbrandedAll models⌄All topics⌄All personas⌄
⌖ FlowCRM — United States⌄
Recent FlowCRM mentionsAnswers that named your brand
how much does FlowCRM cost per userlast month
#1
FlowCRM free plan seat and contact limitslast month
#1
FlowCRM data migration service pricelast month
#1
FlowCRM SSO add-on availability and pricelast month
#1

New mentions appear here as scans complete.

Every tracked prompt produces a stored record: the verbatim answer, which brands were named and in what order, the sentiment of the sentence around each name, and every source the answer cited. Across a category and a market that becomes a picture of which publications the models actually trust — and that picture is available to any customer for their own category, exported as CSV, a Looker Studio report or through the API.

Available in the product

The datasets a project produces4

Engines covered

All eleven engines are on the menu — ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude, Grok, DeepSeek, Mistral and Qwen. Your plan measures three; Leader measures all eleven. Some are read through a search surface and some through the provider's API, which changes how an answer is retrieved, not whether you may track it.

ChatGPTSearch surface
Google AI OverviewsSearch surface
Google AI ModeSearch surface
GeminiSearch surface
PerplexitySearch surface
Microsoft CopilotSearch surface
ClaudeProvider API
GrokProvider API
DeepSeekProvider API
MistralProvider API
QwenProvider API

Brands and agencies track their AI visibility with Rixe

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Thoughts on Rixe

It has a simple product approach. It's good that they're trying to make a complex topic more understandable.
When you think about it from an agency perspective, it's easier to understand why such a platform is necessary. Showing a client Google rankings is easy, but explaining why competitors are recommended more on ChatGPT or other AI platforms isn't so easy. Rixe's focus on this gap is a good choice. It could especially attract teams that prepare regular visibility analyses for different brands.
I don't see AI visibility as just a trend. People's research habits are changing, and brands need to adapt. Rixe is positioned on the measurement side of this change, which I think is the right area.

Frequently asked

Two sources, both your own. Search Console and Google Analytics 4 supply clicks and sessions; your access log or CDN supplies the crawler hits themselves. Nothing is modelled or estimated from a third-party panel.

No code change. Cloudflare connects with one read-only API token, Vercel, Netlify and Fastly send their log drains, WordPress uses the Rixe plugin, and any other server can pipe its access log with a single command.

The AI crawlers that actually reached the page, matched by user agent — so you see which crawler hit which URL and when, not an estimate of how often you were probably crawled.

From the engines themselves, read on a schedule, plus the accounts you connect. Nothing in the panel is bought from a third-party panel or estimated from clickstream.

Daily on every plan. A market or engine you add starts on the next run rather than waiting for a billing cycle.

From the day the project is created. We do not backfill, because a backfilled answer would be a guess about what an engine said last quarter.

No. Every prompt in your set is asked on every run, on every engine you have on. A sample would hide exactly the rare answer that names a competitor.

The run records which model answered. When a version changes, the chart marks it, so a step in the line is explained rather than mysterious.

Yes — CSV from any panel, and the read-only Data API on Scale. The export carries the answer text, engine, market and timestamp.

For the life of the project, so a year-old answer is still openable. Deleting the account deletes them.

The questions your buyers are already asking

Three numbers, one screen. Enough to know which way the week went.

What's the best project management tool for small teams?

#1HubSpot58%
#2Salesforce42%
#3FlowCRM40%
#4Pipedrive35%
#5Zoho CRM30%
ChatGPTAI OverviewsGeminiClaude

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com10 sources
PerplexityChatGPTDeepSeekAI OverviewsGemini

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com10 sources
GeminiQwenClaude

Which reporting tool do agencies use?

1g2.comForum / thread1,770
2reddit.comSocial1,299
3flowcrm.ioYou999
4capterra.comReview900
5techradar.comComparison757
ChatGPTPerplexityAI OverviewsMistralDeepSeek

What's the best project management tool for small teams?

#1HubSpot58%
#2Salesforce42%
#3FlowCRM40%
#4Pipedrive35%
#5Zoho CRM30%
ChatGPTAI OverviewsGeminiClaude

What are the alternatives to Asana?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com10 sources
PerplexityChatGPTDeepSeekAI OverviewsGemini

Can you recommend a CRM with multilingual support?

The CRMs that come up most often for small teams are HubSpot, Pipedrive and FlowCRM. FlowCRM is the one people pick when the team already lives in Gmail.

g2.comreddit.comflowcrm.iocapterra.com10 sources
GeminiQwenClaude

Which reporting tool do agencies use?

1g2.comForum / thread1,770
2reddit.comSocial1,299
3flowcrm.ioYou999
4capterra.comReview900
5techradar.comComparison757
ChatGPTPerplexityAI OverviewsMistralDeepSeek

Which tool has the most generous free plan?

Comparisons67% visibility
Integrations66% visibility
CRM software60% visibility
Enterprise CRM53% visibility
Plans and add-ons11% visibility
ClaudeGeminiChatGPT

Jira or Linear — which one is easier?

79/ 100
Positive79%
Neutral0%
Negative21%
AI OverviewsDeepSeekPerplexityQwen

Which software is the fastest to set up?

020406080100InvisibleWeakModerateStrongLeading48/ 100
ChatGPTGeminiPerplexityAI OverviewsClaude

Best analytics tool for e-commerce?

#1HubSpot58%
#2Salesforce42%
#3FlowCRM40%
#4Pipedrive35%
#5Zoho CRM30%
QwenChatGPTMistral

Which tool has the most generous free plan?

Comparisons67% visibility
Integrations66% visibility
CRM software60% visibility
Enterprise CRM53% visibility
Plans and add-ons11% visibility
ClaudeGeminiChatGPT

Jira or Linear — which one is easier?

79/ 100
Positive79%
Neutral0%
Negative21%
AI OverviewsDeepSeekPerplexityQwen

Which software is the fastest to set up?

020406080100InvisibleWeakModerateStrongLeading48/ 100
ChatGPTGeminiPerplexityAI OverviewsClaude

Best analytics tool for e-commerce?

#1HubSpot58%
#2Salesforce42%
#3FlowCRM40%
#4Pipedrive35%
#5Zoho CRM30%
QwenChatGPTMistral

Which tool is GDPR compliant?

1g2.comForum / thread1,770
2reddit.comSocial1,299
3flowcrm.ioYou999
4capterra.comReview900
5techradar.comComparison757
PerplexityClaudeGeminiDeepSeek

What should a new company start with?

What is the best CRM for a small team?

Engine searches · 5
best CRM for a small sales team
flowcrm vs hubspot pricing 2026
CRM that works inside Gmail
cheapest CRM with pipeline automation
DeepSeekAI OverviewsChatGPTPerplexityQwen

Which tool is GDPR compliant?

1g2.comForum / thread1,770
2reddit.comSocial1,299
3flowcrm.ioYou999
4capterra.comReview900
5techradar.comComparison757
PerplexityClaudeGeminiDeepSeek

What should a new company start with?

What is the best CRM for a small team?

Engine searches · 5
best CRM for a small sales team
flowcrm vs hubspot pricing 2026
CRM that works inside Gmail
cheapest CRM with pipeline automation
DeepSeekAI OverviewsChatGPTPerplexityQwen

Want a category cut we have not published?

Tell us the category and market and we will tell you honestly whether we have enough coverage to say anything useful about it yet.

Get your freevisibility report

See where you rank, who's beating you, and what to fix. Free, in minutes.

Trusted by 3,000+ businessesFree report, no credit card required