Refund Policy

AI visibility is how often, in which position and with what tone a brand appears in the answers generated by assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It is not a search ranking: a brand is either named inside the answer text or it is absent from the decision entirely. Rixe measures all three dimensions daily and reports them as one visibility score per category.

An SEO tool measures where a page ranks on a results page. Rixe measures whether a brand is named inside an AI-generated answer, which position it holds among the brands mentioned, and which sources the model used to build that answer. The two rarely agree: a page can rank first in search and never appear in the AI answer to the same question, because the model draws on third-party sources such as review sites, forum threads and comparison articles.

Rixe runs a defined set of category prompts through each engine's live interface once a day and parses the answer that comes back. For every run it records whether the brand was named, its rank among the brands mentioned, the sentiment of the sentence around the name, and every source the answer cited. No score is published from a single run: below five runs a prompt is marked insufficient sample, and every score ships with a Wilson confidence interval.

Rixe measures ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Claude, Grok, DeepSeek, Mistral and Qwen. Your plan measures three engines at once; Leader measures all eleven. The plan sets how many are measured, never which ones exist.

They are live answers, not a canned dataset. Rixe calls each engine's search-grounded endpoint — the retrieval-backed models that answer real users — once every 24 hours, and stores the response verbatim with its citations. What you see in the dashboard is the answer that engine produced that day.

Rixe tracks prompts in the language your buyers use, with country-level results across 23 market packs. The same prompt can be compared side by side in two languages — which is where most brands discover that their answer abroad names somebody else.

A brand mention means the brand's name appears in the text of the answer. A source citation means the answer was built from the brand's own content, which can happen even when the name is never mentioned. Rixe measures the two separately because they answer different questions: whether the model recommends you, and whether it trusts you as a source.

Plans are priced by how many prompts you track — 50 on Solo, 150 on Growth, 350 on Scale — while Leader is custom and the agency tiers buy a pool of measurement credits instead. The limit counts the prompts you add, not the engines behind them: a prompt is measured on three engines at no extra cost. Every plan refreshes daily and measures three engines; Leader all eleven, across the markets its workspaces allow.

Yes. Rixe exposes a REST API, a Looker Studio connector and an MCP server. The MCP server lets an AI assistant read a brand's visibility data directly, so the metrics can be queried in the same place the rest of the reporting already happens.