What does a brand do when the answer is written by something it cannot see?
Rixe began with that question. Teams responsible for how their brand is described had no instrument for the surface where that description now happens — a generated answer, assembled in a second, cited to sources nobody chose.
So we built the instrument: a fixed set of category questions, run through every major answer surface every day, with the verbatim answer, the named brands, the order and the sources kept as evidence.
Rixe is an AI visibility platform. It runs a defined set of category questions through every major AI answer surface every day, records which brands are named and how, traces each answer back to the sources that produced it, and turns the difference into work a marketing team can act on.