Plans are priced by how many prompts you track — 50 on Solo, 150 on Growth, 350 on Scale — while Leader is custom and the agency tiers buy a pool of measurement credits instead. The limit counts the prompts you add, not the engines behind them: a prompt is measured on three engines at no extra cost. Every plan refreshes daily and measures three engines; Leader all eleven, across the markets its workspaces allow.
Pricing by prompt rather than by check exists because the check count is not something you control. A prompt watched across five engines produces five checks a day; add an engine and it produces six. Charging per check would mean broadening your coverage makes your bill go up, which is exactly the wrong incentive for a product whose value comes from seeing the whole picture.
Choosing a prompt count is mostly a question of category width. A single product in one market is usually well covered by 150 prompts: the category question, the main comparisons, the alternatives, a handful of decision-stage queries. Several products, several markets, or a competitor set you want to watch closely pushes toward 500. Agencies running many brands at once are the case the 1,500 tier exists for.
Prompts can be swapped at any time, so the practical approach is to start narrow on the questions you already know matter, then widen once the source report shows where the answers are actually coming from.
Why the unit is a prompt
Pricing by prompt rather than by check exists because the check count is not something you control. A prompt watched across five engines in two markets produces ten measurements a day without you asking for any of them, and a bill that moves with engine availability is a bill nobody can plan around.
So the ladder is built on prompts, workspaces and cadence: 50 prompts on Solo, 150 on Growth, 350 on Scale, and Leader on a custom quote, with the number of workspaces and the models available rising alongside. The agency tiers work differently on purpose — they buy a pool of credits and a number of client accounts, because an agency's shape is clients, not questions.
What a prompt slot actually buys
One slot is one question, measured on every engine in your plan, in every market you have set up, on the plan's cadence, with the answers stored and readable afterwards. It is not one check; it is a standing instruction to keep asking until you say otherwise.
That is also why adding an engine is a real decision rather than a toggle. Each engine multiplies every slot you own, so the useful question at renewal is not how many prompts you could track but which twenty of them a buyer would genuinely have typed this quarter.
Where the money actually goes
Most of the cost of this kind of product is the measuring itself: every run is a paid call to somebody's engine, and a daily cadence across several engines and markets adds up quickly. That is the honest reason a plan caps prompts rather than offering unlimited everything, and the reason a cheaper plan measures weekly rather than daily.
What that buys in return is a number somebody can defend. The alternative on offer elsewhere — a score modelled from a smaller sample and extrapolated — is cheaper to produce and falls apart the first time a finance director asks how many answers are behind it.
